Uses and Gratification


The Uses and Gratifications theory discusses the ways in which individuals utilize various sources of media; for example video games, movies, music, television, and etc; to meet their needs. It recognizes that the audience are active and they use media for many different reasons. These reasons include earning knowledge, social connection, and emotional gratification.
With this video, some individuals who are addicted to the games, talk about the reasons behind the use of this particular type of media. They can connect with peers, they escape to the world of the game, and some even experience feeling good and entertain on playing video games. However, they also acknowledge that they choose to engage in the addictive behaviour when they play not because of the content of the game, but because of the feeling they get from playing it. This typify the hypothesis that the audience are active. Although they acknowledge that they continue playing because video games obtain their needs.