Stop DO These Things

We live overwhelming lives. Today, free tools are availableto create campaigns, send emails, gain knowledge, and raise awareness of issues. But, many tools and platforms offer too many options for people and organization to process, are they are distracted from achieving their goals and objectives. “StopDoing These Four Things” is the title of Chapter 11 in Brian Reich’s book Shift & Reset .It is about how to stop do things that distract organization or people from the important issues and critical work that needs to be done. This chapter provides steps that organization and people should consider.

Stop giving gifts:

I agree with the author’s statement “receiving the right gifts is more important than receiving a big gift,” because there are many nonprofit organizations and charities focusing more of their growing rather than improving the way they work. I believe that donating money to charities is helpful, but not as much as providing them with knowledge and support for solving their issues. I think that it is time for nonprofit organizations and charities to deal with their issues and focus on using technology and community response to start reshaping their business that everyone want to see.

Stop creating new organizations:

This step is retaliated to first one. I totally agree with the author that we need to stop creating organizations and start to solve issues first by looking through which organizations are most affective and worthy of continuing to operate. For those who are struggling they need to find an expertise to help them improve. For example, by giving people the opportunity to volunteer or give opinions, can provide solutions for charities’issues. I think it is a good idea for them to start.

Stop Using Social Media:

In this step, I think charities should stop relying on social media and start to create their own platform—not just to help the organization in donating, raising awareness, or complaining but also in fixing issues and supporting with knowledge from their fans and volunteers.

Stop creating case studies:

I agree with the author when he said the “case study is just a snapshot” Living in a challenging world, organizations should start to focus more on the future and looking ahead rather than living in the past, because we live in a world that is changing and moving fast. Learning from the past and making improvements to everything you do by gaining knowledge, using your thinking and experience that you have, and working with effective tools will help to go forward. We need to not think about the past and look ahead. It is time to shift our thinking and stop doing incorrect things. I understand these are small shiftsthat should be considered, but they are still important.These shifts will impact our business, our attitudes, and help us to leada successful life.


Social Media As a Tool of Mobilization

Brian Reich in his book Shift and Reset explained how today’s hyper-connected society is affecting the way people behave and how social media and the new  technology have changed the old ideas of business and productivity. In chapter 8, “Shift Your Mobilization Efforts and Perform the Right Actions,” Reich suggests that mobilization it is an important method for helping accomplish goals. He gives the example of Social media as a tool of mobilization. However, I disagree with Malcolm Gladwell in his article when he said that “Social media is not the reason behind the revolution in Tunisia and Egypt. ” Since I am from the Middle East , I lived through each moment of those revolutions and I saw that social media was a big tool in spreading this revolution from Tunisia to Egypt. Through those revolutions, people shared their opinions when they were out on the street. They were in the place and at the moment of action, so every tweet and video or picture that was posted through social media was true. I agree with Biz Stone quote about Gladwell’s claims when he said, ” It would be absurd to think Twitter is not complementary to activism,” Yes, social media is a tool and a hugely effective medium. Without it, people in the Middle East couldn’t use their voices freely as in other countries that allow free speech for their citizens. So, social media has a big effect on the results of the revolution in the Middle East. Social media is a medium of mobilization.